July 16, 2009
by Alastair Halliday
We’ve always sought to be more than an agency that just gets the job done. That should be expected of every agency you hire. Instead, we’re succeeding at showing clients that we have a genuine heartfelt interest in helping them succeed spectacularly. For this reason we get really excited when we see a client like Zeo, and others, get national attention with featured articles in the Wall Street Journal and making the front page of the business section of the New York Times. Zeo approached Slim Kiwi for online brand consulting, messaging and design after investing a lot of time, money, research and talent into building a consumer product that tracks and transmits brain waves wirelessly to a bedside clock while the user is sleeping and then charts and coaches that user on how to accomplish better nightly sleep.
We had many animated discussions with Zeo about their online strategy and design at myZeo.com. It was clear to us that they were carefully contemplating our advice and we made it clear to them (we hope) that we had a great amount of respect for the work they had done up to this point. We love the type of client relationships that we have with Zeo, where even amongst different opinions about strategy they can see we are more interested in their long-term success than their immediate happiness. We think the end result accomplished our task and plays a part in Zeo’s ongoing success, delivering a site that serves as their single largest point of sale for a new product that has achieved national attention.