November 8, 2008
Search Engine Optimization? Yeah, we do that.
by Mark J. Reeves
More of our clients are beginning to ask for, or about, SEO. That’s a wonderful thing. As online marketing professionals, it makes us happy when our clients or prospects understand what the Internet can offer their business and, if built properly, the traffic their web site can drive to their door.
There’s one point we want to stress, though: When it comes to SEO, you don’t need to ask. The best SEO is what we call organic SEO; the kind that happens on its own. In two ways:
- Good code. HTML, the code we use to build your web site, should let your content shine. Behind the web page you see is a file with your content wrapped up in tags, like <p>, which denotes a paragraph. Those tags should be as lean, efficient and appropriate as possible. When search engines crawl your site, they don’t just read the page the way you do, they read those tags and process the content they’re reading based on how it’s defined, and rank your page based on how much sense they can make of your content. Clean, optimized
code = better-ranking pages. - Good content. In many cases, your content is up to you to provide. We’ll certainly help guide you in the right direction, though. Clear, succinct language, appropriately linked words or phrases, matching up content in different parts of the page — it’s not just what you say, it’s how you say it that elevates you above the competition.
So, yeah, when it comes to SEO, we do that. We do it on every project we launch. You won’t see a line item on your invoice or ask for an additional service. It’s all part of doing our job right and ensuring that your web site delivers ROI for your business.