August 15, 2008
Why do we put rate guidelines on our home page?
by Mark J. Reeves
A less direct firm might think, “if we put sample rates on the home page, we could scare off prospects.” We think the right clients value our work and our experience. Other reasons -
1. It’s a filter: We like talking to prospects and getting to know more about what they do and how we might work together. In that process, we spend time outlining what we do, how we work, and what our deliverables are. We start talking about ideas and possibilities. We don’t like leading each other down that path before finding out how big the ballpark is, or if we’re in the same league.
2. Towards more transparency: We’d rather be partners in business than dance partners, so let’s not dance around topics. When you shop for a car, you get to see the sticker price and then start talking. You might be looking for something with more or less features than what’s on the lot, but you know what models will suit your budget.
For most clients, it’s a much easier process when you let us know your budget so we can outline the range of services we can provide and advise which will be the most effective. Our job is not just delivering a web site or branding package; it’s to deliver ROI. We can best deliver ROI when we’re equipped with information to maximize your budget.
Both sides have a responsibility to be open when it comes to budget so that the relationship is based on an equal exchange of value.