October 6, 2008
Your marketing budget and a slow economy
by Mark J. Reeves
When the economy slows down, perhaps dramatically, do you stop spending on marketing initiatives? Or do you spend your marketing budget more wisely?
We want to see your budget spent wisely and ROI maximized. We don’t just slap pictures up on web pages. We include tools and features that make your site come up higher in search engines. We design sites that engage users and encourage them to stay on the site longer, and share the site with friends or colleagues.
We build tools that automate sales efforts for you. We enable tracking that lets you know who you’re reaching and how interested they are. We make updating your site so simple that it takes you less time, gets updated more frequently, and provides more fresh, relevant content for visitors and search engines alike. All of which give you an edge over the competition.
If you’re a small business with a tight marketing budget, you’ve probably considered updating your site yourself, or you’re already doing so. But building web sites isn’t the business you’re in. Whether you’re an architect or a photographer or a financial planner, you’re in business to do what you’re passionate about and get paid for the time you spend doing it.
And if you’re a bigger business with a modest budget, one that pays for some time but not an employee or team, the same applies. You need to assign that budget to a team who doesn’t consider their job done when the site launches, but when it grows your business.
It’s about growing your business despite economic contractions. It all comes down to ROI. Don’t believe us? Ask Gary.